These images were created for an advertising campaign for the International Women’s Devlopment Agency. The purpose of the brief was to raise awareness and donations for women who suffer gender based violence in the Western Pacific Islands.

Images needed to be realistic but not triggering and suitablefor use across social media and email campaigns.

A muted colour palette was used to show the sombre and fearful mood of the work. Emotional connection with donors and supporters was key in making these images work.

A range of animated GIF’s were created alonside the illustrations to demonstrate a woman’s life fading away through violence and abuse.